Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

From Design to Reality

This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. There are many articles dealing with applica... (more)

Code Reuse - Pros and Cons

Depending on the scope of your project, you may have the opportunity for code reuse. The reasons you might want to do so are two-fold. First, you reduce duplication of efforts. If you have already created a hyperlink enabled CellRenderer for your DataGrid once, why do it again? Second, you create, or build upon, an ever growing utility code base. While it may not be in the "utils" package per se, you'll soon end up with re-usable events, common GUI controls and widgets, and yes even utility classes. Whether by merely being in a different folder means the client doesn't own it is ... (more)

Integrating a Flash Interface into Flex 2

My goals here are to integrate www.adobe.com/products/flash/ Flash with www.adobe.com/products/flex/ Flex, i.e. not just treat it as a design asset tool, but as a contributor to the functionality of the client; using Flash for enhancing the design, and helping reduce transition code which tends to be verbose in Flex. Below you'll find a sample application that has integration of a complicated Flash design done using many different techniques. I describe the reasons why you would want to work this way, compare with other techniques, and walk through the code and files in my examp... (more)

Job Interviews: Adobe Flex and Flash Career Guidance

Some things that I learned early in my career that originally helped me succeed, I believe are now hurting me in job interviews. One of the pros to typing via dynamic languages and forgiving compilers such as ActionScript 1.0, Ruby, JavaScript, and others is that you can quickly code things that work. In a lot of the early agency, multimedia, and small software company work that I did, these technologies were great. They didn't get in your way, and they empowered you to quickly create programmatic solutions that were enhanced or even driven by good designers. You could hit insane... (more)