Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

I just got an e-mail from a recruiter of sorts. They want me to do phone Flex/Flash consultation for a 20-40 minute paid phone call. Apparently, Ether (www.ether.com) could make money if they employed some sales teams. It seems all of California is reaching out worldwide, looking for people to come to live and work there. The reason? To be tech lead in their startup and manage contractors and outsourced individuals to make bling and fame in Web Deux Point OMG. If my hunch on what this call is about is correct, this'll be the third startup this month looking for Flexcoder meat. While I'm glad the resurgence in tech is creating a plethora of new companies and re-energizing budgets of old ones, one thing is abundantly clear: Google is the only company who inadvertently got Identity 2.0 (www.identity20.com/media/OSCON2005/) remotely correct. Case in point, the recruiter... (more)

Personal Branding Checklist

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is no... (more)

Adobe Flex Builder Tracer Bullets

So how do you write Flex Builder Tracer Bullets knowing that Flex can be a RAD tool and Tracer Bullets are good to do? I have provided two lists, one technical and the other esoteric,  that you can follow to hopefully build your Flex applications a little faster via Tracer Bullets. Here are the two lists: Technicals Don't use ActionScript, use MXML Use states, don't use transitions Write strongly-typed ValueObject's based on client's data needs Build workflows, then build use cases Use copious amounts of tagged builds in Subversion (or whatever source control you use) Componeti... (more)

From Design to Reality

This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. There are many articles dealing with applica... (more)

Delivering Captivate Content on the Web

With Macromedia Captivate, you can create interactive tutorials with recorded narration, built-in testing, with an easy, painless, and quick process. But now that authors can so easily create tutorials, they have time to think about the best way to deliver their content to end users, and to think about what works well with the Captivate workflow. When I started using Macromedia Captivate early last year, I quickly learned that Captivate authors did not have a clear deployment path for Captivate content they wanted to make available on the web. This problem does not stem from Cap... (more)